'iS iT BeTteR LatE tHaN nEveR fOr five?'

Long after its terrestrial rivals, the broadcaster is finally going digital with two new channels...

When Channel Five launched almost 10 years ago, broadcasting life progressed at a much more sedate pace, with just a handful of networks competing for a huge national TV audience. Today, there are hundreds of channels and Five seems something of an anachronism: the only terrestrial broadcaster not to have joined the digital space race.


Which is perhaps why its belated entry into the multichannel arena, with Five Life and Five US, required a provocative marketing campaign. But the campaign, which began with the tagline "Nothing good has ever come out of America", will need to hit home in a big way if it is to cut through an increasingly crowded digital landscape. Some believe Five is just too late to the digital party to compete with the massed ranks of other channels jostling for eyeballs and advertising.
Despite growth on the main channel stalling in the past two years, Five was powerless to make the changes that were needed. But, freed from the shackles of shared owners with competing agendas when parent company RTL bought out UBM's 35% stake, chief executive Jane Lighting and director of programmes Dan Chambers have moved quickly to reclaim the Freeview spectrum they leased to the pay service Top Up TV and come up with two new channels.
Nick Thorogood, who has wide-ranging multichannel experience from his days at UKTV but was most recently head of ITV Daytime, is the man charged with making the vision reality. "It's later but it's not too late," he insists. "Freeview is a young platform and rapidly growing. Once it gets past Sky and we get to analogue switch-off, that would be too late."

My Comments...

This article talks about how Channel Five has finally launched two new channels on digital tv and whether this is merely a step taken too late by them or just in time.
In my opinion Channel Five is too late in entering this emensely growing market due to the fact that they are not a popular channel in the first instance and have had many problems in just keeping the positon that they do have. I think that even if they do go ahead with this launch it will not make too much of a difference to their ratings and popularity with consumers as they do not have enough to offer.

http://media.guardian.co.uk/broadcast/story/0,,1890618,00.html

ReLaTeD InStiTuTiOnS..x

EMAP...
is linked to AOL Time Warner because of the fact that both of these media institutions are distributors of TV channels as well as magazines. Although both are very well established in their own fields of median they link as they are both conglomerates.

http://www.issues-and-debates.blogspot.com/

Warner Bros...
is linked to AOL Time Warner because of the fact that Warner Bros is owned by AOL Time Warner as they are a conglomerate and own several different smaller companys within their large institution.











http://www.balindermed6.blogspot.com/

Fox...
is linked to AOL Time Warner because of the fact that both companys own and regulate many different types of media productions such as tv channels, tv prgrammes and films for example. Therefore, both have a diverse reach.








http://www.rajan-module6.blogspot.com/

GLoBaLiSatiOn..x

Globalisation...
media organisations in the present day are growing at an all time high. This gives these institutions the power to reach an increasing amount of it's consumers and audiences. It is able to do so as these powerful media organisations have the ability and resources to expand globally and offer their services in a majority of different ways so that we as consumers are able to recieve media through which ever means may be more convenient for us. This global expansion between national and international organisations has been successful in creating a cultural generic emergence, creating, an individual global culture.

Cultural Homogenisation...
the way we as consumers think about portrayals of culture is in fact sctually constructed majorly by the media. Therefore the values and ideologies expressed to us through the media are usually the ones we accept.

Cultural Imperialism...
this cultural dominance within the media, when criticised is refered to as 'cultural imperialism'. For example, with reference to the US media, because of its dominance in the media it is able to force US culture on us through our media consumption.

The 'Global Village'...
the world has been depicted as a 'global village' where the media are predominantly responsible for creating it. This is as most people in most parts of the world have increased knowledge of what is going on elsewhere due to the reach of the media.

"UK online ad spend worth almost £1bn..."

UK internet advertising is worth almost half of TV advertising revenues, with just under £1bn spent in the first six months of this year, according to research.
The amount advertisers spent on the internet was up 40.3% year on year to £917m in the first half of the year - and will overtake press advertising spend before the end of 2006 at its current rate of growth.
According to the report by the Internet Advertising Bureau, the World Advertising Research Centre and PricewaterhouseCoopers, £993.4m was spent on national press advertising in first six months of 2006 - just £76.2m more than online - accounting for an 11.4% share of all ad spend.
The internet accounted for 10.5% of UK ad spend in the first half of 2006 - up from 7.3% for the same period last year.
TV's share of the market declined by 1.3%, to 22.7%, in the first six months of the 2006. UK advertisers spent £1.978bn on TV ads in total during that period.
By comparison, internet spend is now double the size of outdoor in the UK (5.1%), more than twice that of consumer magazines (4.6%) and three times the size of radio advertising (3.4%).
Within the overall internet advertising figures, paid-for search - sponsored listings on search engines such as Google that advertisers pay for when a consumer clicks through to their site - was up 57.7% year on year to £531.3m; a 57.9% share of the online total.
Online display advertising climbed 32.2% to £215.9m, accounting for a 23.5% share.
In the face of a year-on-year fall in traditional press advertising spend, online classified advertising grew 23.4% to £162.2m, taking a 17.7% share of all online revenues.
Recruitment and finance remain the biggest spending categories online. These are followed by strong growth in the entertainment and media and automotive sectors.
Internet ad spend is set to pass the £2bn mark in 2006, if current growth continues. In 2005, advertisers spent £1.4bn online.
The key drivers of growth include the rapid rate of uptake of broadband in the UK - the Office of National Statistics recently released figures showing that 10m UK households were now broadband-enabled.
According to a report by YouGov, the average amount of time spent online by users has climbed to 23 hours a week, also pushing ad spend growth.
Other factors include a continuing boom in online retailing, innovation in creativity and new marketing tools - such as blogs, podcasts and social networking websites - all attracting mass media popularity and more money online from advertisers in general.

My Comments...

This article talks about the way that more and more people are advertising on the internet which, is now becoming more of a thing from the norm than advertsing by means of other methods. In my opinion this was inevitable to happen as people are able to do so much over the internet in today's world. Many people do all their shooping online, from groceries from Tesco to clothes retailers - everything is on the internet, therefore it only makes sense that these facilities also be adveetised on the internet as it is a convenient way of advertising and dependent on where advertised you can be sertain of customer awareness.

http://media.guardian.co.uk/advertising/story/0,,1886745,00.html