aUdiEnCe pRoFiLiNg..x

MaiN sTrEaMeRs:
mainly buy well recognised brands and consume mainstream texts...
I would most probably consider myself to be a 'mainstreamer' if I have to catergorise myself even though I think it's hard to just assume your typically just part of one group.
I feel that I'm a mainstreamer in my ways as I consume many mainstream products and texts, for example. I mainly shop for garments in shops such as River Island...I love consuming mainstream branded food such as Pepsi & Nando's and I consume mainstream texts such as 'Friends'

aSpiReRs:
seek to improve themselves...define themselves by high status brand names which they may consume...
I could partly refer to myself as an aspirer as if and when given the opportunity I do consume high status brand names - probably not more so as I can't afford it all the time.

SuCcEeDeRs:
feel secure & like they are in a position of power or control...
I don't think this is me at all as I'm obviously not in a position of power or control - who knows this may change over time.

rEfoRmeRs:
idealists whom consume eco-friendy products - environmentally friendly and generally healthy...
The only things that I perhaps do that would associate me with this group is the occasional shop at 'The Body Shop' and just general recycling.

iNdiVidUaLiSts:
highly media literate...
I don't think this is really me - I know I'm quite media literate but probably not enough...I still consume more mainstream stuff than anything

"Jobs axed with American FHM..."

Around 40 Emap staff will lose their jobs as a result of the closure of the US edition of FHM.

Paul Keenan, the chief executive of Emap Consumer Media, blamed deteriorating US trading conditions for making the title unprofitable, and said there was no prospect of an upturn in its fortunes.
A total of 47 staff will be affected, but a small number will remain to manage the US FHM website, which will continue to operate.
"Trading conditions in the US market have deteriorated over the past 12 months and we do not expect an improvement in the near term. In these circumstances, we do not anticipate that the title would be able to trade on a profitable basis going forward," Mr Keenan said.
"This decision does not affect FHM UK or any of the 30 other editions currently published around the world.

The US title sells around 1.25m copies a month. However, the US mainstream men's market - including Maxim and Stuff - has suffered a steep decline in ad volumes over recent months.
In the 12 months to October 2006, the three men's titles lost 11% of ad volume, the equivalent of 300 pages a month.
The March edition of the US FHM will be its last when it goes on sale in the new year.
FHM's US edition is also the biggest-selling of any of the 30 versions of the title around the world.

The UK version of the magazine remains the market leader in this country, but its circulation of 420,688 in the first half of 2006 was 24.9% down on the second half of last year.

My Comments...

This article talks about 'top' mens' magazine 'FHM' and it's surprising downfall in my opinion. This particular story talks about the fact that 'FHM' has been withdrawn from shelves in the US even though it has 30 other titles all over the world - what could be the problem? This article also reveals that sales have dropped for competing mens' magazines of the same genre such as 'Maxim' and 'Stuff'. I can't think of many reasons why this may be happening in the US currently...perhaps guys have other ways of entertaining themselves such as websites or downloads which are free?
Personally, I'm quite shocked by this article...it's just not something that I would expect I guess - especially since such things usually begin in the US and are then introduced to the rest of the world...