GLoBaLiSatiOn..x

Globalisation...
media organisations in the present day are growing at an all time high. This gives these institutions the power to reach an increasing amount of it's consumers and audiences. It is able to do so as these powerful media organisations have the ability and resources to expand globally and offer their services in a majority of different ways so that we as consumers are able to recieve media through which ever means may be more convenient for us. This global expansion between national and international organisations has been successful in creating a cultural generic emergence, creating, an individual global culture.

Cultural Homogenisation...
the way we as consumers think about portrayals of culture is in fact sctually constructed majorly by the media. Therefore the values and ideologies expressed to us through the media are usually the ones we accept.

Cultural Imperialism...
this cultural dominance within the media, when criticised is refered to as 'cultural imperialism'. For example, with reference to the US media, because of its dominance in the media it is able to force US culture on us through our media consumption.

The 'Global Village'...
the world has been depicted as a 'global village' where the media are predominantly responsible for creating it. This is as most people in most parts of the world have increased knowledge of what is going on elsewhere due to the reach of the media.