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Pluralists view society as a sysytem of competing groups and interests, none of them predominant.

• Pluralism is the opposite of Marxism.

• It rejects the concept of a mass culture in society and believes that audiences are able to choose from a variety of cultural options and that the ultimate decision is theirs to make on which texts they want to consume based upon their own preferences as the audience is assumed as being active rather than passive.

• Class distinctions are considered less important, opposing the views of Marxism and there is also no hegemonic message concieled in the consumed text.

• Also, the Media is considered as being the fouth estate, meaning that its role is to ensure the public are informed about the happenings of the other estates, eg. church, goverment and legal system.

Why am I a Pluralist...?

I believe I am partly a Pluralist as I do agree with several of its concepts and theories. Such as for example, I believe that the audience are partially active as they are aware of what they consume and what they make of it, no one should be a big enough influence to make such decisions for them. Also, I agree with the media being considered as the fourth estate as it is true that we as the audience are always aware of what is happening in other estates but this is only fair as the public should be aware of what is going on and why.