"ASA declines to investigate 'terror' ad..."

The advertising watchdog has decided against launching an investigation into Sony's new, explosive "paint" TV ad, despite complaints that it is inappropriate in "today's climate of terror".

The ad, which shows 70,000 litres of paint exploding on a disused council block in Glasgow, required an arsenal of explosive equipment to create, including 1,700 detonators, 455 mortars and 622 bottle bombs.

The Advertising Standards Authority received four complaints from members of the public that the ad was "insensitive" and in "poor taste" given the current climate of terrorist threats.

The ad, created by the agency Fallon, shows the council block being covered in paint from explosions, with one shot showing a clown running away from the scene.

The ad agency and Sony have reiterated that the building they used was empty and scheduled for demolition.

An ASA spokeswoman said the body had decided not to launch an investigation into the ad campaign.

My Comments...

This article talks about advertising standards agency ASA and how they rufused to investigate the new Sony ad for a new lcd television. In this advert, the emphasise is on the clarity of the tv which is expressed via the colour used and the distinctive way in which it has been shown as there are explosions of colour.

In my opinion there is nothing wrong or offensive about this advert - I think it has been constructed cleverly and is interesting to watch as it contains a great ammount of appeal for the product advertised.